Local Endeavor Entrepreneurs

Endeavor’s community of 1,700+ founders have been selected from 70,000+ screened. The entrepreneurs in Endeavor’s network have successfully scaled their businesses and created significant wealth and job opportunities in nearly every industry and region around the world. These could be your peers, get to know them!

Endeavor Argentina

"Ebay" of Latin America

$10B+ market cap

Endeavor Colombia

On demand delivery

Raised $500M in VC, valued over $1BB=Unicorn

Endeavor Argentina

Digital Customer Experience Leader

6K+ professionals across 12 countries IPO in 2014

Endeavor Spain

Ride-sharing app in latam & Spain

Raised $250M in VC

Endeavor Turkey

Acquired by Delivery Hero for $589M

Largest internet exit in Turkish history

Endeavor UAE

Acquired by Uber for $3 +BN in 2019

Biggest exit in the region

Global Endeavor Entrepreneurs

Endeavor Chile / Mexico

Grocery Delivery

Raising Series A of $200MN

Endeavor Mexico

Mexico's leading payment company

Backed by General Atlantic

Reid Hoffman

Co-founder, LinkedIn

Diego Piacentini

SVP, Amazon

Susan Lyne

CEO, AOL Brand Group

Luis Lora

Managing Director, Allen & Co

Endeavor offers its entrepreneurs access to a world-class network of talented individuals and organizations that mentor them to think bigger, make better business decisions and multiply their impact.


Endeavor connects entrepreneurs with personal mentors who provide ongoing one-on-one support. Mentors are selected from Endeavor’s active global network and are matched based on the entrepreneur’s goals, needs and interests. Mentor relationships are continuous and provide entrepreneurs with inspiration and support.

Global Mentors

Endeavor Puerto Rico’s Mentors comprise a carefully curated group of leaders whose combined backgrounds and skillsets help steer high-impact entrepreneurs towards global-scale success.

Local Mentors


The Endeavor Puerto Rico team is part of a global network of Endeavor locations across more than 30 markets with great demand for high-impact entrepreneurship. Together with the support of some 400 colleagues from across the world, the local team is determined to transform the island’s entrepreneurial ecosystem, based on its belief in the potential of local entrepreneurs to make a global impact. The Endeavor Puerto Rico office aims is to introduce top entrepreneurs into this global movement, so they may scale up their companies worldwide.

Erika Medina-Vecchini

Managing Director

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    Erika Medina-Vecchini is the Managing Director of Endeavor Puerto Rico. Her mission is to serve as a catalyst to sustainable economic growth by identifying, connecting and mentoring the best entrepreneurs in the island with global scale-up capacity.


    After five years in New York City, Erika returned to Puerto Rico in 2017 to join public service, determined to help boost the local economy. As Chief Business Development Officer for Puerto Rico’s Department of Economic Development & Commerce and Industrial Development Company, she focused on strengthening the island’s economic value proposition, attracting new investment and diversifying Puerto Rico’s economic activity. She also became the main liaison to the fast-growing entrepreneurial ecosystem and investors, promoting cross-sectorial collaboration and supporting programs, tax incentives and startups enhancing innovation in the Island.


    With a Bachelor Degree in Public Communication from American University in Washington DC, Graduate Studies in Public Policy from Columbia University in New York City, and over 15 years of global experience in strategy, marketing, and business development, Erika is fully committed to leveraging Endeavor’s global network to engage entrepreneurs in thinking global and position Puerto Rico as a competitive destination to do and grow businesses. Born and raised in the Caribbean but with a universal soul, Erika leads Endeavor’s 32nd market, destined to be home of the most successful and impactful entrepreneurs in the Americas.

Verónica Llama

Marketing and Entrepreneur Selection & Growth Associate

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    Verónica Llama is a Marketing Associate at Endeavor Puerto Rico, where she strives to put Endeavor on the map by encouraging people to discover the organization’s mission to strengthen the entrepreneurial ecosystem and impact economic development.


    Prior to Endeavor Puerto Rico, Verónica served as co-administrator of the Bahía Urbana outdoor venue in San Juan and excelled as Project Manager for such events as Heineken Jazz Fest, Rio Mar Member & Guest golf tournament, KQ Sunsets concert series and many others. She also had an important role as a member of the Marketing and Communications team of the PGA TOUR’s Puerto Rico Open in 2018 and 2017. Full of energy and ambition, her aspiration to work in the most important stadium in Puerto Rico, Coliseo de Puerto Rico José Miguel Agrelot, led her to join the operations team of the Monica Puig Invitational tennis tournament.


    A former member of the Student Council, she graduated with honors from the University of Sacred Heart in Puerto Rico with a bachelor’s degree in Communications and a minor in Marketing. As part of her undergraduate studies, she completed a semester at The University of Tampa, where her passion for writing led her to become a content creator for student publication The Odyssey Online. Verónica aspires to build the Endeavor movement’s influence through the different social media platforms as well as traditional media channels.

Belisa Bermudez

Entrepreneur Selection, Growth & Operations Manager

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Board Members

Endeavor Puerto Rico’s Board Members represent a diverse group of business leaders and entrepreneurs committed to supporting our mission and driving our growth.

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